{"id":1897,"date":"2024-04-11T23:56:14","date_gmt":"2024-04-11T23:56:14","guid":{"rendered":"https:\/\/www.searchadsmaven.com\/?page_id=1897"},"modified":"2024-04-29T17:37:55","modified_gmt":"2024-04-29T17:37:55","slug":"gaming-powerhouse-boosts-apple-search-ads-roas-with-automation","status":"publish","type":"page","link":"https:\/\/www.searchadsmaven.com\/es\/case-studies\/gaming-powerhouse-boosts-apple-search-ads-roas-with-automation\/","title":{"rendered":"Gaming Powerhouse Boosts Apple Search Ads ROAS 79% With Automation"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f48356″ scene_position=”center” top_padding=”60″ bottom_padding=”60″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”case-study-header” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”center” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”case-study-wrap”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”case-study-tag”]Case Study[\/vc_column_text][vc_column_text el_class=”breadcrumbs”]Case Studies<\/a> <\/i> Gaming Powerhouse[\/vc_column_text][vc_column_text]\n

Gaming Powerhouse Boosts Apple Search Ads ROAS 79% With Automation<\/h1>\n[\/vc_column_text][vc_column_text el_class=”case-study-cat”]<\/i>Vertical: Gaming[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”60″ bottom_padding=”60″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”center” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”takeaways-header”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Takeaways[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”center” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”case-study-wrap”][vc_column_inner top_padding_desktop=”20%” constrain_group_100=”yes” bottom_padding_desktop=”20%” left_padding_desktop=”2%” constrain_group_101=”yes” right_padding_desktop=”2%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#2b4070″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#ffffff” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” el_class=”takeaways” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_icon icon_family=”linea” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Extra-Color-2″ icon_padding=”0px” pointer_events=”all” icon_linea=”icon-ecommerce-graph-increase”][vc_column_text]Increased average D3 ROAS
\n79%<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner top_padding_desktop=”20%” constrain_group_100=”yes” bottom_padding_desktop=”20%” left_padding_desktop=”2%” constrain_group_101=”yes” right_padding_desktop=”2%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#2b4070″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#ffffff” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” el_class=”takeaways” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_icon icon_family=”linea” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Extra-Color-2″ icon_padding=”0px” pointer_events=”all” icon_linea=”icon-ecommerce-graph-increase”][vc_column_text]Increased in-app purchase revenue
\n50%<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner top_padding_desktop=”20%” constrain_group_100=”yes” bottom_padding_desktop=”20%” left_padding_desktop=”2%” constrain_group_101=”yes” right_padding_desktop=”2%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#2b4070″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#ffffff” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” el_class=”takeaways” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_icon icon_family=”linea” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Extra-Color-2″ icon_padding=”0px” pointer_events=”all” icon_linea=”icon-ecommerce-graph-decrease”][vc_column_text]Decreased average CPG
\n12%<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”40″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”case-study-wrap”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

\"\"Customer<\/strong><\/h2>\n

A popular online gaming platform with over 70 million DAU and 216 million MAU that provides users with cutting-edge technologies for game creation and gameplay. The platform offers an acclaimed array of user-generated content and immersive experiences while fostering a vibrant community of players and developers.<\/p>\n

<\/h2>\n

Challenge<\/strong><\/h2>\n

The user acquisition (UA) team struggled to scale their growth efforts on Apple Search Ads (ASA) in the face of several common pain points:<\/p>\n

Optimizing spend based on post-install engagement:<\/strong> While new user acquisitions were a key success metric, the more important goal was post-install engagement in the form of registrations and in-app purchases. Since the ASA platform optimizes only on taps and installs, the UA team had to build reporting flows to find the keywords driving the best purchase and registration rates, then adjust bids manually. The process was slow and clunky, allowing the team to make such adjustments only once a week, resulting in wasted spend.<\/p>\n

Efficiently testing new keywords:<\/strong> To scale their growth potential and move beyond non-incremental brand terms, the team was always on the hunt to test new keywords across different countries and regions that could drive a healthy tap-to-install ratio with solid post-install engagement. Unfortunately, the process to identify the keywords, manage test spend, monitor the results, and quickly pause underperformers proved laborious. The process wasn\u2019t scalable and limited their ability to deploy a vibrant keyword-expansion strategy.<\/p>\n

Time-consuming bid adjustments:<\/strong> The UA team spent hours each week adjusting minimum and maximum bid amounts across hundreds of keywords in different countries and regions to target their optimal cost per acquisition (CPA) and return on ad spend (ROAS). This tedious process had to be repeated whenever market dynamics changed bid pricing\u2014resulting in a never-ending cycle that consumed valuable time and reduced team efficiency.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”40″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”case-study-wrap”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”1910″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][vc_column_inner left_padding_desktop=”20″ right_padding_desktop=”20″ left_padding_tablet=”0″ right_padding_tablet=”0″ left_padding_phone=”0″ right_padding_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_column_text]The UA team knew they needed to invest more to level up their ASA game. However, until they could figure out a scalable approach to manage additional keywords and campaigns and get the most out of any increased spend, they were reluctant to allocate more ad dollars to this channel partner.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”35″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”case-study-wrap” el_id=”solution”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Solution<\/strong><\/h2>\n

The UA team engaged with Search Ads Maven, an Apple Search Ads campaign management provider and automation platform. Our experts worked closely with the company\u2019s UA team to understand their challenges, growth goals, key performance indicators (KPIs), and ROAS targets on ASA. With this foundation, a strategy was devised for scaling the team\u2019s workflows and automating campaign management with guardrails to maintain desired CPA rates and ROAS goals.<\/p>\n

Utilizing Search Ads Maven, the UA team<\/p>\n