Brand Protection Strategy Playbook for Apple Ads
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Defend Your Brand
Optimize Your Spend
Master the Battlefield
Essential Reading for Apple Ads Marketers Ready to Level Up
This comprehensive playbook equips you with tactical knowledge to defend your brand efficiently while maximizing return on investment on Apple Ads (formerly Apple Search Ads). With intensifying competition for brand terms and Apple Ads attribution of installs jumping from 12% to 32% post-iOS 14.5, strategic brand protection has never been more critical.
Transform your brand from vulnerable territory to a strategic stronghold that weakens competitor positions while strengthening your own. Master the art of finding your kingdom’s optimal incrementality threshold—the precise point where additional share of voice no longer yields proportional returns.
You’ll discover how to
- Effectively deploy three proven strategic approaches based on your tactical situation
- Establish optimal defenses while avoiding wasteful overspending
- Navigate exact match pitfalls and measurement challenges
With battle-tested strategies, real-world case studies, and expert insights, this playbook is your tactical manual for conquering the competitive Apple Ads landscape.
Object of the Game
Royal Dominion! Establish your kingdom’s optimal defenses upon your sovereign borders, wisely allocating resources to expand your influence across the App Store realm.
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