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WEBINAR|Apple Search Ads Problem Solving: A Strategy Workshop.

What Is the App Store?

App Store | Definition

The App Store is a digital distribution platform developed and maintained by Apple for mobile apps on its iOS and iPadOS operating systems. The platform enables users to browse and download apps developed with Apple’s iOS Software Development Kit. A wide range of applications are available for download, from games and entertainment to education and productivity—many of which are free. Apps can be downloaded on the iPhone or iPad, and many can be transferred to Apple Watch or Apple TV. The platform also displays app rankings, user reviews, and editorial content such as tips, guides, and developer interviews.

Related Terms

Apple Search Ads (ASA)