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WEBINAR|Apple Search Ads Problem Solving: A Strategy Workshop.

What Is Automation?

Automation | Definition

Automation is the use of technology to automate repetitive tasks within Apple Search Ads campaigns, assisting in managing and optimizing them with minimal manual intervention. Automation can include setting up rules for bid adjustments, budget allocation, and keyword optimization, as well as other campaign management tasks to improve efficiency and performance. Automation also enables app developers and marketers to respond to market changes much more nimbly than is possible via manual campaign management.

Related Terms

Apple Search Ads (ASA)