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WEBINAR|Apple Search Ads Problem Solving: A Strategy Workshop.

What Is a Bid Adjustment?

Bid Adjustment | Definition

A Bid Adjustment is the process of changing a bid amount for specific keywords, ad groups, or campaigns on Apple Search Ads. Adjustments are made to improve the performance of ads or better compete in the auction in response to performance data or market conditions.

Related Terms

Apple Search Ads (ASA)