WEBINAR|Apple Search Ads Problem Solving: A Strategy Workshop.
What is Bid Strength?
Bid Strength | Definition
Found in the All Keywords or Ad Group Keywords, bid strength is displayed as a red, yellow, or green bar associated with each keyword. It indicates the assessment of the competitiveness of the current bid for your campaign. Bids at the stronger end can help your ads reach a greater portion of your target audience than those at the weaker end.
