What Is Bid Strength?

Bid Strength is a metric provided by Apple Search Ads indicating the competitiveness of a bid for a specific keyword or ad group. It assesses the strength of your bid in winning auctions or receiving ad impressions as compared to your competitors. Bid strength is displayed as a red, yellow, or green bar associated with each keyword.

This metric takes into account factors such as the advertiser’s historical performance, keyword’s competitiveness, and overall demand for the ad placement. By monitoring Bid Strength, advertisers can assess the effectiveness of their bidding strategies, identify areas for improvement, and make adjustments to maintain bidding at a level that maximizes the chance of winning ad auctions and achieving desired campaign objectives.