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WEBINAR|Apple Search Ads Problem Solving: A Strategy Workshop.

What is Bid Strength?

Bid Strength | Definition

Found in the All Keywords or Ad Group Keywords, bid strength is displayed as a red, yellow, or green bar associated with each keyword. It indicates the assessment of the competitiveness of the current bid for your campaign. Bids at the stronger end can help your ads reach a greater portion of your target audience than those at the weaker end.

Related Terms

Bid Insights