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WEBINAR|Apple Search Ads Problem Solving: A Strategy Workshop.

What is Cost-Per-Thousand-Impressions (CPM)?

Cost-Per-Thousand-Impressions | Definition

Cost-per-thousand-impressions (CPM) is the price Apple charges the campaign for every thousand users when they see your ad on the Search tab. An impression is counted each time at least 50% of your ad is visible for 1 second.