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WEBINAR|Apple Search Ads Problem Solving: A Strategy Workshop.

What Is a CPA Cap?

CPA Cap | Definition

A CPA Cap is the limit set by advertisers on the cost per acquisition (CPA) they are willing to pay for a conversion such as an app install. This ensures that the cost of acquiring a new user through Apple Search Ads does not exceed a predetermined amount. The CPA cap helps control advertising spend and maintain profitability.

Related Terms

Apple Search Ads (ASA)