WEBINAR|Apple Search Ads Problem Solving: A Strategy Workshop.
What Is a CPA Cap?
CPA Cap | Definition
A CPA Cap is the limit set by advertisers on the cost per acquisition (CPA) they are willing to pay for a conversion such as an app install. This ensures that the cost of acquiring a new user through Apple Search Ads does not exceed a predetermined amount. The CPA cap helps control advertising spend and maintain profitability.
