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WEBINAR|Apple Search Ads Problem Solving: A Strategy Workshop.

What Is a Discovery Campaign?

Discovery Campaign | Definition

A Discovery Campaign is an Apple Search Ads campaign type aimed at uncovering new, relevant keywords that can drive app installs. These campaigns may reveal new potential users who may not be actively searching for the app but might be interested in it. They help advertisers expand their reach and find untapped audiences.

Related Terms

Apple Search Ads (ASA)