# Skip to main content

WEBINAR|Apple Search Ads Problem Solving: A Strategy Workshop.

What Is Keyword Attribution?

Keyword Attribution | Definition

Keyword Attribution is the analytical process of linking a specific user action, such as an app install, to a specific keyword employed in an Apple Search Ads campaign. By identifying which keywords drive conversions, advertisers gain valuable insights into user behavior, enabling them to adjust bidding strategies to focus on the most effective keywords and assess the campaign’s overall performance or return on investment (ROI).

Related Terms

Apple Search Ads (ASA)