# Skip to main content

WEBINAR|Apple Search Ads Problem Solving: A Strategy Workshop.

What Are Match Plurals?

Match Plurals | Definition

Match Plurals are a feature in Apple Search Ads that automatically include both singular and plural forms of a keyword, eliminating the need for advertisers to add each variation manually, ensuring that ads are displayed to users regardless of the specific form used in search queries. This broadens the reach of an ad campaign, potentially increasing its exposure and effectiveness.

Related Terms

Apple Search Ads (ASA)