# Skip to main content

WEBINAR|Apple Search Ads Problem Solving: A Strategy Workshop.

What Are Match Types?

Match Types | Definition

Match Types are the options available in Apple Search Ads for matching ad placements with user searches. They determine how closely a user’s search query must match the advertiser’s targeted keyword in order for the ad to be shown. Options include exact match, broad match, and search match; each offers varying degrees of specificity in targeting. Advertisers choose an appropriate match type based on the desired balance between reach and precision.

Related Terms

Apple Search Ads (ASA)