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WEBINAR|Apple Search Ads Problem Solving: A Strategy Workshop.

What Is Trademark Bidding?

Trademark Bidding | Definition

Trademark Bidding is the practice of bidding on keywords within Apple Search Ads that are registered trademarks of other brands. Advertisers who engage in trademark bidding must be cautious not to violate intellectual property laws or create confusion among users. It’s important to craft transparent ad content that does not imply any endorsement or affiliation with the trademark owner unless such a relationship actually exists.

Related Terms

Apple Search Ads (ASA)