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WEBINAR|Apple Search Ads Problem Solving: A Strategy Workshop.

What Is Campaign Type?

Campaign Type | Definition

Campaign Type is the classification of an advertising campaign within Apple Search Ads based on its objectives and settings. The category or format of a campaign determines how ads are targeted and where they appear. Different campaign types, each with different goals and strategies, include keyword-based campaigns, discovery campaigns, or campaigns targeting specific demographics.

Related Terms

Apple Search Ads (ASA)