What Are Custom Product Pages (CPP)?

Custom Product Pages (CPP) are a feature within Apple Search Ads that enable advertisers to create up to 35 additional, unique versions of their app’s product page in the App Store. Each custom product page comprises different content (e.g., videos, text, screenshots) to showcase different features, content, or messaging that may appeal to specific customer segments. Advertisers can link these custom product pages to specific ad variations within ASA campaigns, enabling a more personalized and relevant user experience.

By leveraging custom product pages, advertisers can enhance ad relevance, increasing the likelihood of app downloads and user engagement. The ability to create custom product pages tailored to specific user segments can lead to higher conversion rates, as users are presented with content more closely aligned with their interests and needs.

Customer product pages became available on iOS 15, released in 2021.