What Is Keyword Popularity?

Keyword Popularity is a measure of the frequency with which users search on a particular keyword in the App Store. Keywords with high popularity scores are more competitive and sought after by multiple advertisers, leading to increased competition and potentially requiring higher bids to achieve ad placements and visibility. Understanding keyword popularity is essential for advertisers to make informed decisions about bidding strategies and identify opportunities for targeting less competitive keywords that may offer a better cost-to-benefit ratio.