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WEBINAR|Apple Search Ads Problem Solving: A Strategy Workshop.

What Are Low Volume Terms?

Low Volume Terms | Definition

Low Volume Terms are keywords that generate a relatively low number of searches in the App Store. While these terms may be less competitive and cheaper to bid on, their limited search volume can result in fewer ad impressions and lower conversion rates. Advertisers sifting through low volume terms should balance the potential for niche targeting and cost savings against the need for sufficient campaign visibility.

Related Terms

Apple Search Ads (ASA)