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WEBINAR|Apple Search Ads Problem Solving: A Strategy Workshop.

What Is Organic Keyword Attribution?

Organic Keyword Attribution | Definition

Organic Keyword Attribution is the process of crediting a user’s discovery and installation of an app to an unpaid search within the App Store. By understanding the role of organic search in driving app installs, advertisers can evaluate the effectiveness of optimization strategies vs. the natural discoverability of their app.

Related Terms

Apple Search Ads (ASA)