What Is the Search Tab?

The Search Tab is a prominent placement feature in Apple Search Ads where advertisers vie to get their ads positioned at the top of the suggested apps list of the Search tab of the App Store. This strategic placement is designed to engage users at the very beginning of their app discovery process, capturing attention before a search query is entered. By appearing in this prime location, apps have the potential to extend their reach and influence significantly, contributing to higher campaign visibility and user acquisition rates.