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WEBINAR|Apple Search Ads Problem Solving: A Strategy Workshop.

What Is a Search Term?

Search Term | Definition

A Search Term is a specific word or phrase a user enters into the App Store search bar when looking for apps. In Apple Search Ads, search terms are crucial for triggering ad placements, as they determine the relevance and alignment of ads with the user’s search intent. Advertisers aim to match their targeted keywords to search terms used by potential customers to maximize ad relevance and campaign performance.

Related Terms

Apple Search Ads (ASA)