Maximize Apple Search Ads performance with transparent automation
In the fast-paced world of digital marketing, agencies are constantly on the lookout for ways to streamline their processes and deliver more value to their clients. Realtime Agency, a leading independent performance marketing agency, is no exception.
Realtime found a way to optimize their Apple Search Ads (ASA) campaigns for maximum efficiency, thanks to a powerful tool called Search Ads Maven powered by Kochava. By leveraging an ASA campaign management platform, agencies can save valuable time, reduce costs, and ultimately drive better results for their clients.
Realtime Agency
Realtime Agency is known for elevating the growth strategy of major brands on ASA and beyond. With a deep understanding of the industry and a knack for executing innovative digital strategies, Realtime’s focuses on driving performance for brands through efficiency and effectiveness.
The fluctuating nature of ASA, with sudden spend fluctuations caused by keyword bidding wars and other variables, can rapidly burn through spend and reduce efficiency. This challenge led Realtime to seek a more efficient process to calculate deeper funnel goal performance and adjust bidding strategies.
Solution
In an effort to help more brands scale on ASA, Realtime sought a tool to aid in automating campaign optimization processes based on goal performance.
Realtime onboarded Search Ads Maven, an ASA campaign management platform. This eliminated the need for manual cost per goal reporting. Within Search Ads Maven, Realtime can define custom goals based on tailored criteria and optimize towards the client’s target CPG.
Further, Realtime implemented advanced automation rules through Search Ads Maven’s Automation Studio to automate bid and spend adjustments at the keyword, ad group, and/or campaign level based on their return on ad spend (ROAS) goals. This automation allows their campaigns to adapt hourly to changing variables and competing max bids, as opposed to previous adjustments that could only be accomplished manually 2-3 times per week.
”The SAM support team has been superb, helping understand our goals and then crafting automation rules that put those goals into auto-pilot. This is now enabling our team to be more efficient, meaning we get to help more brands succeed on Apple Search Ads.
Ken MacdonaldProgrammatic Lead, Realtime Agency
Impact
Realtime no longer spends vast amounts of time manually monitoring and adjusting campaigns on a daily/weekly basis. Search Ads Maven has enabled them to better operationalize and automate campaign and keyword bidding optimization based on goal reporting. This saves an average of 8 hours of work per week with always-on automation, enabling Realtime to reduce average CPG by 30% or more for most clients.
With Search Ads Maven, Realtime Agency
Saves 8+ hours of manual work per week
Reduced the average CPG by 30% or more
Responds to market changes 20X faster due to automation
Implementing ASA automation with Search Ads Maven
In the ever-evolving landscape of digital marketing, embracing innovative campaign management and automation tools like Search Ads Maven is a strategic move that not only keeps agencies and brands ahead of the curve, but it also unlocks a world of data-driven possibilities. As you consider your own marketing strategies, know that ASA campaigns can be more efficient when you’re not stuck in the weeds trying to perform all of the manual adjustments and optimizations yourself. Automation allows your ASA campaigns to be quick and responsive to changing market dynamics, fluctuating keyword bidding rates, and other variables.
Interested in running a free 30-day automation test against your ASA campaigns? Request a free demo here.
