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Glossary

A

Ad Groups

AdServices Framework

API (Application Program Interface)

Apple Ads Attribution Payload

Apple Ads Attribution Token

Apple Search Ad

AppTrackingTransparency (ATT)

B

Bid

Bid Insights

Bid Strength

C

Campaign

Conquest Keyword

Conversion

Cost-Per-Acquisition (CPA)

Cost-Per-Install (CPI)

Cost-Per-Tap (CPT)

Cost-Per-Thousand-Impressions (CPM)

Creative Set

Custom Product Pages (CPP)

Customer Type

D

Daily Cap

Demographic

Device Type

K

Keywords

L

Limit Ad Tracking (LAT)

Location

M

Metadata

Mobile Measurement Partner (MMP)

N

Negative Keyword

Q

Quick Add

S

Search Ad Campaign

Search Ads Maven

Search Match

Search Tab Campaign

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